Robinhood Strategies GTM Campaign
Multi-surface launch for a new advisory product
A comprehensive go-to-market campaign that launched Robinhood’s new advisory product across in-app experiences, dotcom, and social. From teaser visuals and onboarding flows to a responsive product page and homepage takeover, I led motion design and art direction across multiple phases of the rollout—building momentum before launch and reinforcing product value after in motion deliverables.
Product page link is HERE.
In-app + DotCom + Socials
2025 Spring
Dotcom Takeover ↓
To cap off the launch, we brought Strategies front and center on the main Robinhood.com homepage. The creative direction focused on elevating product benefits with the overview of product flows.
In-app surfaces ↓
I collaborated closely with product designers and engineers to bring in-app experiences to life, including upsell screens, insight flows (portfolio increases or decreases), and onboarding moments.
Social rollous ↓
Social launches rolled out in two phases: Phase 01 focused on teasers leading up to the product launch at Gold event and Phase 02 was followed after the launch to highlight three market differentiators on Strategies. More details in the link HERE.
Robinhood Futures GTM Campaign
Supported the launch of Futures trading on Robinhood by creating a key 3D card visual for the product page (static + motion) and designing in-app Lottie animations that communicated product value props through abstract, branded illustrations.
In-app + DotCom + Social
2024 Fall
Robinhood HOODWeek
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Associate Creative Director Abigail Spooner
Motion Design Alma Kim -
After Effects
Lottie
Robinhood Hood Week – In-App Value Prop Flow
For Robinhood’s limited-time Hood Week promo, I created the in-app value prop flow that highlighted special savings and investing opportunities offered during the event. This was a high-visibility, quick-turnaround campaign tied to a larger promotional push across product and marketing.
We prepared two visual approaches: one featuring a hero photograph and another using a Lottie animation with four custom illustrations. The assets were designed specifically for dark mode to match the app environment and ensure visual clarity throughout the user journey.
In-app
2024 Fall
Master
Backup
Obsessed Film 4
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DescriptiCreative Director Itay Tavel
Design & Motion Design Alma Kim -
After Effects
C4D(Redshift)
An internal exploration at Hornet focused on conceptualizing futuristic clothing products through motion and design. The brief centered around building a visual language for a fictional brand—SRFC—using a limited color palette and experimental 3D elements.
I contributed by designing and building out a 3D asset library for the team, while also exploring motion studies and design directions based on creative director feedback. This project was a deep dive into speculative branding, materiality, and modern visual storytelling.
Studio Case Study
2023 Spring
Spotify Top 5
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Creative Director Felipe Posada
Motion Designer Alma Kim -
After Effects
C4D(Redshift)
I was responsible for creating two versions of a 3D album carousel—one with vertically standing albums and another in a flattened layout. The 3D animations were built in Cinema 4D with Redshift, then composited in After Effects with logo and text elements animated to match the provided soundtrack.
DOOHs Campaign
2022 Fall
Paid Leave For All
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Creative Director Natalie Labarre
Motion Designer Seongjin Yoon,Alma Kim, Amalia Lage -
After Effects
Ai
Psd
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Mother
A powerful campaign by Mother that used dark humor to call attention to the lack of guaranteed Paid Leave in the U.S. It was both sharp and deeply meaningful—bringing an important social issue into the spotlight through bold, satirical storytelling.
I was proud to be part of the motion team, creating animated assets for out-of-home placements, including Times Square billboards and motion snippets. This was one of those rare projects where I found quite meaningful to work on!
OOH campaign
2023 Spring
OOHs for Timesqaure
Midas
Our team was tasked with delivering an energetic piece that emphasizes the mechanics of a car. The main concept was to highlight the parts of a vehicle that Midas specializes in.
Various rounds of designs were explored to bring out the spirit of Midas. The limited color palette of their brand colors was carried out throughout the design development phase.
Marketing Commercial
2021
Ford pitch
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Creative Director Reece Parker
Designer Renaud Lavency, Loris F.Alessandria, Alma Kim, Seongjin Yoon -
After Effects
Ai
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Ford
For Ford’s electric car pitch, my main task was creating design frames and style explorations. We were provided with the copy where I designed a few layout and composition options with the motion to be added later in mind. Since it was a quick turnaround for the pitch, we did not have much time to explore motions but still, these designs were within Frod’s branding guideline and their brief.
Pitch work
2022
Athena Health
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Role Designer
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C4D (Arnold)
Ai -
20021
3D Visual Language for App Icons – Pitch Exploration
I was tasked with developing a visual language to integrate icons into 3D editorial scenes for a pitch. Given the direction leaned toward a colorful, editorial 3D aesthetic, I proposed three distinct approaches for how the icons could live within these environments:
Pitch work
2021
3 Different Approaches
Each route was explored with different color combinations and layouts to assess how the icons could enhance the scenes without overpowering them—balancing clarity, branding, and visual interest.
01. 3D extruded icons
02. Outlined icon
03. 2D icon overlays on 3D shapes
Other design explorations
Hornet’s 50K Social Collab
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DescriptiCreative Director Itay Tavel
Design & Motion Design Alma Kim -
After Effects
C4D(Native)
Psd
A collaborative project between Hornet’s in-house studio and freelance artists to celebrate hitting 50K followers on social. Each artist had full creative freedom to make something unique, with just one unifying element: the animated “50K” type treatment, which was used across all edits.
For my contribution, I explored mixing 2D textures with 3D assets and composited everything in After Effects for a fast, playful, and visually rich piece.
Studio Case Study
2022 Winter
Shoe Carnival
The whole project was themed around the idea of UNBOXING shoes. To visually express the excitement of unboxing, each scene was designed with the colorful and playful props around the shoes. Our team was responsible from the ideation to final delivery of vibrant 3D shoe worlds.
Marketing Commercial
2020
Famous Footware
2D style frames and design work for a pitch presentation. The main concept was to highlight their Buy-one-get-one 1/2 off deals for each shoe.
Different elements were introduced around each shoe to highlight their playfulness but also the excitement that students would feel when they were back at the school. Different line works were applied to explore various styles and designs of the scene.
Marketing Commercial
2020
