✦ Motion Reel

Robinhood Strategies GTM

Role: Lead motion designer + Art director
Surfaces: Dotcom · In-app · Social

Robinhood’s Strategies product launched with a comprehensive Go-To-Market campaign that spanned across dotcom, in-app experiences, and multi-phase social campaigns. I led motion design and art direction on social campagins across these surfaces—from execution to handoff meetings—ensuring consistency and polish throughout the product launch journey.

  • Creative Director: Leah Alfonso

    Senior Designers: Craig Pierce, Harrison Pollock

    Staff Creative Writer: Josh Godwin

    Senior Creative Writer: Alvin Starks

  • Figma

    After Effects

    C4D Redshift

  • 2025 Spring

In-app product screens


I collaborated closely with product designers and engineers to bring in-app experiences to life, including upsell screens, insight flows (portfolio increases or decreases), and onboarding moments. I created motion assets tailored to each user touchpoint and led handoff meetings to ensure seamless implementation. When technical challenges came up, I partnered with engineers directly to troubleshoot and refine execution.

Below is a breakdown of how each asset was handed off. For the background gradient specifically, I made sure the animation extended seamlessly across the screen without visual cutoffs—preventing any resizing issues on different phone sizes.

Social Campaign – Phase 01: Teasers & Launch Announcement

Phase 01 consisted of four deliverables: three teaser posts leading up to the Gold Event and one launch-day announcement. The teasers were intentionally abstract, designed to build intrigue and anticipation without revealing the product too early.

These teaser posts gave me the most creative freedom. The direction was to be non-literal—relying on visual storytelling to build brand equity around the new product. I focused on introducing core visual elements like the signature portfolio ring and its distinctive purple brand color, gradually revealing them throughout the teaser series.

The teaser visuals used Gold Event branding to tie directly into the launch moment. To align the portfolio rings with this theme, I incorporated subtle yellow hues into the glass shader—adding warmth and creating a visual bridge between the product identity and the Gold brand palette. This helped ensure the teaser content felt cohesive with the larger campaign narrative.

Teaser #01

Teaser #02

Teaser #03

For the announcement post, I animated key product UX flows to showcase core features and reinforce the product’s value in a clear and engaging way.

Homepage Takeover

To cap off the launch, we brought Strategies front and center on the main Robinhood.com homepage. The creative direction focused on elevating product benefits with the overview of product flows.

Below is a behind-the-scenes look at how the full composition came together—from modeling and animation in Cinema 4D, to refinement and compositing in After Effects, and finally implementation as webM assets on our homepage.

Due to the responsive nature of the website, the main motion asset needed to be vertically aligned rather than horizontal to accommodate different screen sizes. Final deliverables were tailored for each breakpoint, ensuring optimal performance across desktop, tablet, and mobile. For the mobile version specifically, we created a dedicated asset that focused on a single phone screen to maintain clarity and visual impact within the smaller canvas.

Product page on Dotcom

I worked on the hero motion and supporting modules assets for the new product page—balancing storytelling and clarity. As the lead for dotcom handoff, I managed responsive QA across desktop and mobile to ensure a consistent experience across breakpoints.

Social Campaign – Phase 02: Post-Launch Highlights

Following the product launch, we created a second wave of social content focused on reinforcing Robinhood Strategies’ key market differentiators. This phase consisted of three posts, each spotlighting a unique product benefit.

I led the overall design direction to ensure visual consistency across the series, while also making sure the product UI remained current and accurate as the product evolved. Each asset balanced bold motion with clear storytelling, helping to strengthen the product’s positioning and relevance in the market.

01. Not Just a Robo-Advisor


The first post emphasized how Robinhood Strategies goes beyond traditional robo-advisors. Unlike other automated solutions, it combines algorithmic guidance with real-time insights from industry experts—offering a more dynamic and personalized investing experience.

We also highlighted how portfolio growth projections are powered by Monte Carlo simulations, giving users a more accurate, probabilistic view of how their investments could perform over time. I used motion design to visualize this compounding growth and bring the forecasting feature to life in an engaging, approachable way.

02. Fees That Work for You


This post focused on Robinhood’s transparent and customer-first pricing model. While many advisory services rely on complex or hidden fee structures, Robinhood Strategies stands out by offering simple, flat pricing—designed to be accessible and aligned with customer goals.

03. Take Control of Your Portfolio

Unlike traditional robo-advisors, Robinhood Strategies gives customers meaningful control over their portfolios. While the product provides automated guidance, users can personalize their investment strategy based on their financial goals and individual preferences.

This post highlighted one key interactive feature: the ability to swipe to restrict specific stocks from being included in the advised portfolio.

Closing Note

This was one of the most cross-functional and creatively fulfilling projects I’ve worked on—spanning everything from product onboarding flows to hero animations, social strategy, and responsive web design. It challenged me to think holistically about storytelling across platforms, while staying agile during a fast-moving product launch and managing approvals from stakeholders.

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