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Alma Kim
✦ Work
✦ About
Alma Kim
✦ Work
✦ About
✦ Work
✦ About

Robinhood Futures GTM

Role: Motion designer
Surfaces: Dotcom · In-app · Social

As Robinhood introduced Futures trading for the first time, our team supported the Go-To-Market campaign across product, dotcom, and social surfaces.

I was responsible for designing and animating one of the supporting 3D card assets featured on the Dotcom product page, which showcased what customers can trade with on Robinhood Futures. This asset was delivered in both static and motion, and later adapted for social campaigns for organic and performance marketing to help generate momentum and excitement leading up to launch.

I also created Lottie animations for the in-app product value props—using Robinhood’s updated branding system with abstract, minimal illustrations to symbolically communicate the key features of the Futures product.

  • Creative Director: Eva Bochem-Shur

    Senior Designer: Amry Kimmerly

  • Figma

    After Effects

    C4D Redshift

  • 2024 Fall

Dotcom 3D Cards

For the Futures product page, I designed a supporting 3D card visual to highlight the different trading options available on Robinhood. The asset was requested as a static render to fit seamlessly into the site’s layout, and was built using the new brand illustration system—pairing abstract 3D elements with symbolic references to each market category.

Social

The 3D card asset was adapted for Robinhood’s social channels, redesigned as a looping carousel to showcase a rotation of Futures trading options. Given the vertical format of social, the layout was restructured for clarity and impact. I introduced energetic swipe animations to evoke a bold, dynamic feel—bringing more movement and momentum to the visual narrative.

This visual system was also repurposed across performance marketing assets and other marketing surfaces, helping to maintain consistency and recognition across the entire campaign ecosystem.

QC

In-app Lotties

We created a total of 4 Lottie animations to highlight the key value props within the Futures onboarding flow. I was responsible for designing and delivering these animations in both light and dark modes, ensuring consistency in canvas size, stroke width, and motion style. Each animation starts from a blank state and plays once to keep the experience smooth and unobtrusive.

I also collaborated closely with engineers on both iOS and Android to troubleshoot and resolve any implementation issues, ensuring flawless performance across platforms.

Robinhood HOODWeek

  • Associate Creative Director Abigail Spooner
    Motion Design Alma Kim

  • After Effects

    Lottie

Robinhood Hood Week – In-App Value Prop Flow


For Robinhood’s limited-time Hood Week promo, I created the in-app value prop flow that highlighted special savings and investing opportunities offered during the event. This was a high-visibility, quick-turnaround campaign tied to a larger promotional push across product and marketing.

We prepared two visual approaches: one featuring a hero photograph and another using a Lottie animation with four custom illustrations. The assets were designed specifically for dark mode to match the app environment and ensure visual clarity throughout the user journey.

In-app

2024 Fall

Markdown data for eng

Total frame range: 0 - 642

Frame rate: 60fps

Export dimension: 1024px x 1024 px

Part 01_Cherry Image Image is not part of the lottie.

Image swipes when the button is clicked or swiped on.

Transition → Position property

Position ease: (0.33, 0.00, 0.67, 1.00)

Part 02_Transfer (Frame 000 - Frame 212)

→ Transition (Frame 000 - Frame 091)

→ Looping (Frame 91 - Frame 212)

After the transition is completed, loop out the lottie till the next swipe

Part 03_Security (Frame 212- Frame 440)

→ Transition (Frame 212 - Frame 330)

→ Looping (Frame 330 - Frame 440)

After the transition is completed, loop out the lottie till the next swipe

Part 04_Portfolio (Frame 440 - Frame 642)

→ Transition (Frame 440 - Frame 523)

→ Looping (Frame 523 - Frame 642) After the transition is completed, loop out the lottie till the next swipe

Note: If users tap (continue) while the animation is playing a certain part — we jump to the first frame of the next part and start playing so there is no wait for the previous part to complete. Tapping (back) reverses the animation. Tapping (back) on the final screen (part 4) should jump to frame 440 and start reversing so the loop isn't in the way.

Markdown data for eng

Total frame range: 0 -1011

Frame rate: 60fps

Export dimension: 1024px x 1024 px

Part 01_Unlimited (Frame 000 - Frame 165)

→ Primary Animation — pause & hold on last frame Part

02_Transfer (Frame 165 - Frame 357)

→ Primary Animation — pause & hold on last frame Part

03_Security (Frame 357- Frame 477)

→ Primary Animation — pause & hold on last frame Part

04_Portfolio (Frame 477 - Frame 1011)

→ Primary Animation → Looping (Frame 651 - Frame 1011)

After the primary anim s completed, loop out the lottie till the next swipe

Note: If users tap (continue) while the animation is playing a certain part — we jump to the first frame of the next part and start playing so there is no wait for the previous part to complete. Tapping (back) reverses the animation. Tapping (back) on the final screen (part 4) should jump to frame 651 and start reversing so the loop isn't in the way.

Back up lottie

Master lottie

→ itsalmakim@gmail.com

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