Robinhood
¹ Cortex Assistance Toolkit
Scalable Visual & Motion System
As a foundational creative team, I built out motion templates and led the visual system for Cortex Assistance Branding. The motion template provided both centered and right-aligned layouts to be scaled on different touchpoints. The toolkit was to bring the assistance asset to be cohesive and scalable across all the branding surfaces.
² Strategies GTM Campaign
Leading Motion for a Full-Scale Product Launch
Robinhood’s Strategies product launched with a comprehensive Go-To-Market campaign that spanned across dotcom, in-app experiences, and multi-phase social campaigns. I led motion design and art direction across these surfaces from execution to handoff meetings, ensuring consistency and polish throughout the product launch journey.
In-App Product Screens
Partnered with product designers and engineers to deliver motion across in-app experiences, leading handoffs and collaborating on implementation and technical refinement.
(a) preConversion Screen (b) Ready Screen
(c) Celebration Screen (d) Insight Increase Screen
³ AI Assisted Organic Socials
From Generative Visuals to Final Motion
Under tight timelines for Olympic promotional assets, I leveraged AI tools (Runway) to rapidly generate a snowboarder visual and 3D card elements, which were then refined and integrated into final motion deliverables.
⁴ Cortex Sub-Features
Shaping Motion Direction Across Cortex GTMs
Led concept development and motion direction for Cortex sub-features, including Digests and Price Signals, establishing visual approaches through references and early explorations. Collaborated closely with cross-functional partners to align on direction and ensure consistency across GTM touchpoints.
⁵ Cortex Branding Kit
Building a Scalable Motion System for Cortex
Explored a range of motion directions for the Cortex icon and lockups, iterating to define a cohesive visual language. These explorations informed a scalable motion toolkit that could be consistently applied across sub-features and extended to PFM assets.
⁶ Futures GTM
Futures Product Launches Motion Assets
Contributed to the Futures launch across product, dotcom, and social by designing and animating a 3D card asset for the product page, later adapted for marketing campaigns. Also developed Lottie animations for in-app value props, using abstract, minimal illustrations to clearly communicate key features within Robinhood’s updated visual system.
Developed a set of Lottie animations for the Futures onboarding flow, maintaining consistency across modes and collaborating with iOS and Android engineers to ensure reliable implementation and performance.
New Brand System Lotties for Futures
⁷ Gold Landing Page
Exploring Interactive Motion for Gold
As part of the Gold landing page refresh, I explored interactive motion concepts using tools like Rive and p5.js to prototype a dynamic footer within the new brand system. Also designed a hero motion asset for dotcom, communicating Gold membership rates and benefits in alignment with the in-app Gold Hub experience.
⁸ HOODWeek Flow
In-App Promo Screens
For Robinhood’s limited-time Hood Week promo, I created the in-app value prop flow that highlighted special savings and investing opportunities offered during the event. This was a high-visibility, quick-turnaround campaign tied to a larger promotional push across product and marketing.
We prepared two visual approaches: one featuring a hero photograph and another using a Lottie animation with four custom illustrations. The assets were designed specifically for dark mode to match the app environment and ensure visual clarity throughout the user journey.
Master
Backup
Studio
¹ Spotify Wrapped
Scalable Motion System
Contributed to Spotify Wrapped’s global rollout by working within a centralized After Effects toolkit, refining master templates and establishing social guidelines to ensure consistency across motion, typography, and layout.
Managed high-volume production across hundreds of localized deliverables, implementing rigorous QA processes to maintain accuracy across copy, color, and animation.
Optimized rendering workflows (including multi-machine output for DOOH) to meet tight timelines, while maintaining structured file systems for efficient handoff and scalability.
Wrapped 21
My Top 5: The Weeknd
My Top 5: Kendrick Lamar
Wrapped 22
⁵ Obsessed
Obsessed was an internal project which was a case study on futuristic clothing products. These are my design/3D elements explorations. We were provided with a limited color palette and the temporary mock-up brand name “SRFC” for a placeholder.
Build out an asset library of 3d elements for the team to utilize and work with
Explore motions and design languages based on the concept and feedback from the creative director
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