Motion
¹ Spotify Wrapped
Scalable Motion Delivery
Contributed to Spotify Wrapped’s global rollout by working within a centralized After Effects toolkit, refining master templates, and establishing social guidelines to ensure consistency across motion, typography, and layout.
Managed high-volume production across hundreds of localized deliverables, implementing rigorous QA processes to maintain accuracy across copy, color, and animation.
Optimized rendering workflows (including multi-machine output for DOOH) to meet tight timelines, while maintaining structured file systems for efficient handoff and scalability.
² Spotify Top 5
3D Motion System for Multi-Format Campaign
Designed and produced 3D album carousel animations in Cinema 4D (Redshift), exploring multiple spatial configurations to support dynamic storytelling. Integrated and composited 3D assets within After Effects alongside typography and brand elements, syncing motion to music. Delivered scalable outputs across social and DOOH formats, maintaining visual consistency and production accuracy across multiple ratios and iterations.
³ Paid Leave For All
#PassPaidLeave
An amazing campaign run by Mother to bring out dark humor about how Paid Leave program in the US is quite ridiculous. I had a great team working on this where I was responsible for creating OOH animations for venues like TSQs, and other BHS motion snippets.
Timesquare Takeover
⁴ Chase Pitch Work
Create design concepts that are specific for the pitch work; working within the brand guideline and following the direction from the creative director based on the ref/feedback
Execute the motion design that matches the overall concept of the pitch to enhance the idea behind it
Work with the team to push out quality work on a time-sensitive deadline
Initial design explorations
Elements design sheet for final design
Sh020_the man taking photos
Sh030_flamingo part
⁵ Obsessed
Obsessed was an internal project which was a case study on futuristic clothing products. These are my design/3D elements explorations. We were provided with a limited color palette and the temporary mock-up brand name “SRFC” for a placeholder.
Build out an asset library of 3d elements for the team to utilize and work with
Explore motions and design languages based on the concept and feedback from the creative director
⁶ ACLU
Execute motion designs on the shots that I was assigned on the spot
Work with Ai, psd files that were provided by the design/illustration team
Track motions on live-action footage to match the motion to the video
Interactive Motion Explorations
Created motion explorations for emojis and UI icons for the app
Followed the creative direction from the lead to match WhatsApp’s brand guidelines, where they wanted a cleaner and more minimalistic approach to their assets being animated
Executed different options in terms of motion languages for the client to see the difference in how motions would work in each scenario
A more dynamic reaction animation
A cleaner reaction animation
For Ford’s electric car pitch, my main task was creating design frames and style explorations. We were provided with the copy where I designed a few layout and composition options with the motion to be added later in mind. Since it was a quick turnaround for the pitch, we did not have much time to explore motions but still, these designs were within Frod’s branding guideline and their brief.
⁸ Ford
Ford provided us with two main electric cars to be considered. We were exploring different design languages to find a style that still reflected realistic ratios and specific car features like headlights, but still had a fun 2D-ness.
