50K
This is my contribution to ANIM JAM for Hornet’s 50K social post. The whole concept of was having various of styles and designs animated within the same title animation so it can easily showcase the volume of styles within a few second.
Creatively open project!
Each artist got to have 100% creative freedom within the color palette and the final aspect ratio as long as it matched the 50K animation template.
Software: Cinema 4D, Photoshop, Ae
Year: 2022
Always starting with random doodles✨
The main focus was playing around with the low poly car. I thought of having it come out of 50K so all the elements within the frames are all actively engaged with each other, instead of the 50K text template animating on its own separately.
Far-right is the initial sketch, and the rest are some color explorations based on the color palette that was provided!
Rough Sketch & Color Explorations
I thought of wanting night sky but the black/orange combination(3rd one) gave it a little bit of Halloween energy so I decided to go with the 4th color option! Here is the finalized the sytlefame with more foreground elements and cleaned-up coloring.
2D UV Texture Maps :”)
1st round of UV mapping
tried to color them blocky and wanted some 2d brush textures for highlights and some interests but still kept them pretty rough.
This one DID NOT LOOK GOOD when it was brought into the C4D!
2nd round of UV mapping
Since the first one looked bad, I tried to add gradients instead to give it more soft and have colors overlapped on top of each other.
This version looked a little better….
Overall process
After the 3d car with 2d UV texture was applied, they were exported out as a png sequence for AE comping. The background elements were painted out in Psd and brought into the AE for the final comping. I added some smoke 2d animation for the car to give more visual interest along with other secondary animations in the background!